Burberry Her fragrance
Natural reflections and minimal retouching
It's wild how luxury brands are shifting to connect with Gen Z. I'm loving this stripped-down approach to product photography from Burberry Beauty (@burberrybeauty). These shots for Burberry's Her fragrance feel incredibly real because they skip the typical luxury polish and heavy retouching. But here's the thing: they still look completely commercial. The photographer kept those natural green reflections on the white cap, which is such a smart move. It's that balance between approachable and polished that makes these work.
