Salt & Stone body wash
Deconstructed bubbles and shelfie styling
Salt & Stone (@saltandstone) is one of my favorite brands because of their strong branding and positioning, shot by David Kitz (@davidkitz). In this particular shot they're using a trend that started in 2025 and keeps going strong: showing products in use through deconstruction. It works really well with the body wash. The bubbles look so good. If I had to guess, I think they made them separately by opening the bottle and creating bubbles inside, rather than just shaking the bottle. Overall a great bathroom shelfie scene.
