NARS foundation
Matte paper mirrors product texture
Love how they captured the foundation's matte finish by shooting on matte paper. The different colored papers hint at the shade range without being literal about it.
The office theme for NARS (@narsissist)' Face Everything campaign, shot by François Nars (@francoisnars_official), is an interesting choice. It grounds the product in everyday reality instead of some aspirational fantasy. It's refreshing to see foundation positioned in actual fluorescent-lit environments where you'd actually wear it.
The paper choice does double duty here: it echoes the product texture while creating these clean, graphic compositions that feel modern without trying too hard.
