Gisou Tropical Honey Lip Oils
Warm tones and glossy textures
Who is a big fan of the visuals for Gisou (@gisou)'s upcoming Tropical Honey Infused Lip Oils? I am! This is the power of strong creative direction with great technical execution. They only posted a few photos and I want to buy it right now. So what's going on? First, it's color: warm muted tones which seamlessly match with the colors of the products and tropical pineapple and coconut. Second is the light. It's meant to be bright to imitate sunlight, but the fact that highlights are a bit muted, plus wavy shapes of the products plus flowing glossy textures of the lip oil in the background, gives off this wet tropical yummy feel. These photos are so good I feel like I need a vacation somewhere in the tropics.
