e.l.f. Cosmetics haircare
Bright, social-first product photography
Concept-wise it's super clear: "strong, shiny, easy hair," very TikTok-viral energy. The composition is clean and product-first, so your eye hits the name and wand/gel right away. Lighting is bright and even, more "show the packaging and shine" than moody or artistic. Retouching is polished and invisible. Everything looks crisp, smooth, and a bit extra glossy. It fits e.l.f. (@elfcosmetics)'s affordable-fun vibe perfectly and is memorable mainly because it loudly announces, "oh, they have hair stuff now." The Power Grip line already went viral for its grippy primer texture, so bringing that same energy to haircare makes sense for their social-first audience.
