Floris Special No. 127
Hard light with inconsistent execution
Honestly, it could be better. Ecom shots by Lux Studio London (@luxstudiolondon) do the heavy lifting of selling, but these images didn't deliver. The idea of using hard light for ecom isn't new, and I feel like it fits this perfume. The right shadow could enhance the masculinity and make the image look more premium. Good parts: labels are clean and readable, I get a clear sense of what materials they're made of. What could be done better: focus stacking is absent, shadows are inconsistent, flat glass is a big no-no, retouching is nonexistent (especially on metal parts), and straight-on shots need proper geometrical transformation. For a heritage fragrance like Floris London (@florislondon)'s Special No. 127, the execution should match the product's legacy.
