Kylie Cosmetics lip gloss
Soft overexposed pink and sensorial packaging
What a lovely bunch of trendy shots from Kylie Cosmetics (@kyliecosmetics) shot by Dichen Chen (@dichen_chen)! They lean into that overexposed, almost "ad-y but casual" feel with soft light and sensorial words on the packaging. It's on brand for Kylie Cosmetics because her whole ecosystem is about aspirational girl-world: pink, juicy, playful femininity, and viral "must-have" drops. Even if "everyone" is doing similar creative, the Kylie name, the pink-on-pink world, and the focus on a single main product here, glossy lip work, plug it back into that larger branded universe where her audience already lives.
