Lancôme L'Absolu Rouge Drama Matte

Concept over execution

Lancôme (@lancomeofficial)'s L'Absolu Rouge Drama Matte campaign featuring NiNi (@captainmiao) , shot by Trunk Xu (@trunkxu). The story looks cohesive, but the first photo doesn't read very strong. The product looks dirty and the background too. The idea is good, the execution so-so. For this new matte lipstick launch, you'd expect sharper product photography.

Colour: burgundy velvet, blush pink, gold
Surface: Fabric
Light: Studio
Style: Editorial
Mood: Luxurious
Palette: Warm Tones