Chanel Bleu de Chanel
Father's Day campaign with blue-toned atmospheric lighting
Another great Father's Day campaign from Chanel (@chanelofficial) shot by Karim Sadli (@karimsadli), presenting their legendary Bleu de Chanel as a perfect gift for fathers and father figures. I especially like the use of blue colors and temperature of light. It symbolizes calmness, stability, trust, and depth, as well as coolness, which is perfect for this campaign and very on brand. The background looks like office headquarters at night, which adds to the storytelling. The blue-toned approach really works for this high-end fragrance photography.
