Skincare

CYKLAR bodycare

Consistent minimalism with challenging color accuracy

Another brand whose photography I deeply admire from CYKLAR (@cyklarofficial)! Here though I'm not sure about the colors. Even though the series looks consistent, I can't clearly see the color of the products and the skin. Product photos are more forgiving in this case. The model doesn't look natural, but more on the orange side, even though the point is to show her natural pale skin. The after photo is even worse, making her look a bit like Donald Trump on a bad day. I think it's more of a postproduction issue than photography. The point of the before and after is to show real people, real results. These photos didn't sell that to me, but created more confusion.

Colour: bronze brown, caramel tan, cream
Surface: Plastic, Skin
Light: Studio
Style: Minimalist
Mood: Sophisticated
Palette: Earth Tones