Makeup by Mario's jelly balm
Tactile textures and dessert-inspired styling
Makeup by Mario (@makeupbymario) launched this as a limited collection, so most of the effort went into e-commerce shots. Their main focus was selling the product. Perfect detailed retouching, close-ups of textures, and a variety of on-model images showing results. They put less attention on social content, but made a smart move using food and dessert as part of the concept (huge trend right now), plus red colors and those tactile jello textures that photograph so well.
O'BAYS cosmetics1/3
Armani Beauty blush compacts1/4
Kylie Cosmetics lip gloss1/3
Dolce&Gabbana Beauty1/3
Dolce&Gabbana Beauty1/2
Makeup By Mario Ethereal Eyes
Tom Ford Beauty1/2
Nars lip gloss
Shiseido campaign1/2
Revlon PhotoReady lip serum
Benefit Cosmetics Juice Stick & Play Daze1/6
Lancôme L'Absolu Rouge Drama Matte1/5