Clinique skincare
Classic clinical approach with informative packaging focus
Yeah, this one from Clinique (@clinique) feels more old school. It's got that clinical pharmacy vibe: big jar, lots of text on the box, feels more like information than mood. The layout is just a straight-on shot with no props, but it feels a bit busy because the text is competing with the product instead of letting it breathe.
Colors are classic Clinique: white and purple with bold black text, but it comes off more like a dermatologist flyer than something sexy or premium. The light is bright and even but pretty flat, no shadows or depth, so it feels a little dated next to what other prestige skincare brands are doing now. It reads safe and informative but not very exciting or aspirational.
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