MÁDARA Organic Skincare
Motion blur meets Nordic minimalism
Even though I love MÁDARA Organic Skincare (@madaracosmetics)' creative direction and their visuals are always conceptual, clean, and organic, I feel like this shot is a bit weaker technically and conceptually. I don't understand the idea of motion blur (long exposure) for a Radiance serum. The technical execution is also off since you can't clearly see and understand the material and color of the product.