Rhode Skin
Editorial hard light with tactile, sensual styling
I mean, it's Rhode Skin (@rhode) shot by Mads Schultz (@madsschultz)! Their branding is always on brand. I like how they tap into the trend on sensuality and tactility. The hard light not only shows the products and texture from the best side, but also screams for attention, while the toned-down editing and the model's editorial expression and posing calm the overall energy down to create this premium, but still approachable look.