Jacquemus Le Paysan
Natural light and nostalgic styling
One of my all-time favorite campaigns from one of my favorite brands: Jacquemus (@jacquemus). Shot by Rosie Marks (@marksrosie), the concept resonates with everybody on this planet: mother, how we remember her and our childhood memories. Execution is on the next level too, very on brand and at the same time using trends in natural light, colors, and product-focused composition. Shot by Rosie Marks for Jacquemus' "Le Paysan" 2025 campaign starring Charlotte Le Bon, the work honors Simon Porte Jacquemus' late mother through intimate, everyday nostalgia. The set design and styling lean into that Mediterranean minimalism the brand is known for, making this natural light product photography feel both personal and effortlessly luxe.
