La Mer Lunar New Year
Bold red and symbolic storytelling
Red works, the horse works—both are solid anchors for Lunar New Year. But the vase threw me off a little. I kept trying to connect it to La Mer (@lamer)'s concept and couldn't quite get there. Was it nodding to prosperity, a specific tradition? It might have made sense in the brief, but it didn't land visually for this luxury skincare photography shot.
