Pierre Hermé macarons
Strategic editing for brand focus
Iconic Pierre Hermé (@pierrehermeofficial) imagery by Laurent Fau (@laurentfau). Central composition makes the most sense here, and the styling is always on point. One thing I want to focus on is the editing. Even though the light is soft, the whites are usually always brighter, especially on top since the light is stronger. Here they did a very smart thing by lowering them down, and by doing so the focus went back to the logo. This is a very smart and strategic move, and it's exactly what separates strategic commercial shots from just pretty ones.
